Displaying all 14 episodes

#14: Christopher Lochhead, On Radical Differentiation and Creating Your Own Category

Chris Lochhead is the leading voice in the field of category design and radical differentiation. He’s also the co-author of two Amazon bestselling books on the topic called Niche Down and Play Bigger.

#13: Tara Robertson, How To Hire, Manage, and Scale Your Marketing Team

Tara Robertson is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.

#12: David Spinks, Community Marketing: The New Growth Driver

David Spinks is the founder of the largest network of community professionals, CMX. In 2019 David sold CMX to Bevy.com and became their VP of community. His book, The Business of Belonging, is described as an "epic journey into the world of community building."

#11: Liam Boogar, Your First 90 Days As A Marketing Leader

Liam Booger is the VP of marketing at Scaleway, a cloud infrastructure provider. Previous to that, he led brand and marketing teams at 360learning MadKudu and Algolia.

#10: Phil Nottingham, How to Use Video To Grow Your Brand And Create Demand

Video can still be a bit of a marketing mystery, especially for B2B businesses. During our conversation, Phil offers advice on where to start and how to use video to your grow your brand and create demand even if you’ve never used the medium before.

#9: Prashant Mohan, CMO at Sharesight: The Art and Science Behind B2B Marketing

This is a conversation with Prashant Mohan, CMO at Sharesight. We talk about his journey from Software Engineer to Marketing Leader and how he marries data and creativity for ultimate B2B Marketing success.

#8: Jimmy Daly from Superpath & Animalz: How Content Drives Revenue

This is a conversation with Jimmy Daly, the founder and CEO of Superpath, a career hub, and community created specifically for content marketers. Formerly he was VP of growth at the content marketing agency, Animalz.

#7: Nadya Khoja from Venngage: From First Marketing Hire to Chief Growth Officer

This is a conversation with Nadya Kohja. She is the Chief Growth Officer at Venngage, a SaaS software that enables users to create infographics.

#6: David Arnoux from GrowthTribe: The Essential Principles For A Successful Marketing Career

David Arnoux is the co-founder and head of growth at GrowthTribe, Europe's first Academy focused on growth marketing. David is a marketing expert and serial entrepreneur, and throughout his career, he has helped more than 500 companies implement their growth strategies.

#5: Chris Walker from Refine Labs: Why Traffic and # of Leads Are The Wrong Metrics To Track

This is a conversation with Chris Walker, CEO and Founder of Refine Labs, an agency helping SaaS startups and SME's on B2B Revenue Operations & Growth.

Episode #4 w/ Ben Harmanus from HubSpot: On Building Resilience and Learning to Fail

Ben Harmanus is Head of Brand Marketing EMEA, set up and hosts HubSpot's Digital Helpdesk podcast, and co-authored the best-selling conversion book, Content Design. Ben took me back to his Hubspot early days and explains how a combination of resilience and determination enabled him to get the podcast off the ground despite his colleague's initial reservations. In a previous life, Ben was heavily engaged in extreme sports and explains how that has shaped his thoughts about failure.

Episode #3 w/ Peep Laja: On Playing the Long Game and Practicing Patience

In this episode, I had the pleasure of speaking to Peep Laja, the founder of several businesses, including Conversion XL, Speero, and most recently, his newest venture, Wynter. As well as being an entrepreneur, speaker and author, he’s regarded as one of the leading conversion rate optimization experts in the world.

Episode #2 w/ Kevin Indig: How to Lead a Team While Staying Productive and Dealing with Conflict

👉 Go to http://growthreport.ch to receive all future episodes on growth marketing and personal leadership. Read Kevin Indig’s CV, and you cannot fail to be impressed! He’s the current SEO Lead at Shopify and has previously held the same title at companies such as G2, Searchmetrics, Atlassian, and Dailymotion, amongst others. Despite having a demanding job and a team of 30, Kevin is very in tune with maintaining his energy levels and ensures that as well as working hard he also takes time out to relax. He has developed an impressive mindset that allows him to see pain as a teacher, which he uses to help him reflect, adapt, learn, and manage his team. But our conversation wasn’t just about how he keeps himself passionate and motivated and in control of his mental health. We also talked about his previous role at G2, setting company and personal goals, and the major skills that all marketers should have.

Episode #1: Rand Fishkin

Rand Fishkin is the former CEO and Co-Founder of MOZ and is currently building his next company SparkToro. He became famous through his video series Whiteboard Friday and has recently published the bestseller book "Lost and Founder," where he exposes the often brutal reality that lies behind the glorified startup life. In my conversation with him, Rand discussed his previous failures and what he learned from them. We also talk about when hiring an agency makes sense and why building the right product is a prerequisite for effective marketing.

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