#13: Tara Robertson, How To Hire, Manage, and Scale Your Marketing Team

Tara Robertson is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.
Topics Discussed:
  • The role of the marketing department at Teamwork.com
  • How to structure a marketing team
  • Hiring a marketing team with the future in mind
  • RevOps and it’s role in the company
  • Things to consider when moving into a CMO role
  • Leveling up your career by seeking out and learning from your peers
  • Vulnerability: Leading your team by example
  • How to plan and communicate a focused marketing roadmap
  • How to measure your team's performance
  • What to consider when growing and scaling a team
  • The art of asking for feedback
  • When to bring in freelancers and agencies

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