#16: Fio Dossetto, How To Link Your Content Marketing To Business Results

Dr. Fio Dossetto is the content lead and editorial lead at Wildbit. Previously she spearheaded content efforts at Aula and HotJar. She's also the publisher of a brilliant content newsletter called 'contentfolks'.

Topics Discussed:
  • How to manage a team of content writers
  • Deciding what content to keep in-house and what to outsource
  • How to interview experts to build thought-leadership content 
  • On hiring VA’s to scale your content operations
  • What is product-led content and how to implement it
  • How to produce content that links back to your business results
  • Why focusing on content distribution is key
  • Why user research is at the heart of content marketing
  • How to get started with customer research


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