#17: Louis Grenier, Radical Differentiation:
 What It Takes To Stand Out

Louis Grenier is the host of the popular marketing podcast Everyone Hates Marketers, and founder of Stand the F* Out, a business positioning course. Previously he led marketing at Hotjar and ZinMobi.
Topics Discussed:
  • Louis describes his transformation from following the herd into a radical marketer
  • How Louis Grenier defines no bullshit in his marketing practice
  • What it takes to be radically different
  • Louis process for radical differentiation
  • What makes it so hard to articulate our uniqueness
  • How to find the triggers that identify your ideal customers
  • Why not to rely on demographics to define your market
  • Breakdown of radical differentiation case studies
  • Why you must define the status quo you are fighting against
  • Advice for people who want to differentiate and stand out


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