#18: Ross Simmonds, The B2B Content Distribution Playbook for Startups
Ross Simmonds is the CEO and founder of Foundation, a B2B content marketing agency.
Topics Discussed:
- Ross’ content-philosophy explained: “Create once and distribute forever”
- The role of a content distributor in your business
- The split between content creation and distribution
- The content that is best suited for ongoing distribution
- Why it's important to deeply understand a social platform
- Analysis of your competitors' content distribution tactics
- How to do Influencer marketing in B2B
- How to include your employees in the content distribution strategy
- The system from content idea to distribution
- The early days of content marketing
- Content Framework: Educate, engage, entertain
- Start by understanding where your audience is
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