#20: Wes Bush, Going Product-Led: How To Build a Product That Sells Itself

Wes Bush is the CEO and founder of the Product- Led Institute and author of the bestselling book, "Product-Led Growth: How To Build a Product That Sells Itself."
Topics Discussed:
  • Why product-led growth matters
  • The Foundations of a successful product-led strategy
  • Is your business in the red ocean or the blue ocean?
  • Can complex products go product-led?
  • How to gather customer feedback
  • How and where to start with Product-led GTM motions
  • Why everyone on your team needs to be responsible for growth
  • On product qualified leads: When to go for the sale
  • How to integrate smart call to actions into your trial
  • Convincing your boss to try product-led growth


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