#20: Wes Bush, Going Product-Led: How To Build a Product That Sells Itself
Wes Bush is the CEO and founder of the Product- Led Institute and author of the bestselling book, "Product-Led Growth: How To Build a Product That Sells Itself."
- Why product-led growth matters
- The Foundations of a successful product-led strategy
- Is your business in the red ocean or the blue ocean?
- Can complex products go product-led?
- How to gather customer feedback
- How and where to start with Product-led GTM motions
- Why everyone on your team needs to be responsible for growth
- On product qualified leads: When to go for the sale
- How to integrate smart call to actions into your trial
- Convincing your boss to try product-led growth